Lorenz Wied Baumgartner – Senior Partner Trout & Partners

The optimist from Middle Europe

Lorenz brings 20 years management experience into his 20 years with Trout & Partners. He has worked with more than 500 Hidden Champions, world leaders, mid-size companies and start-ups in Middle Europe, USA, Russia, Poland, Turkey and Asia on how to cope with hyper competition, developing and implementing highly effective differentiation strategies. His look for the obvious embraces the entire business process with a strong focus on commercial execution.

His passion for long-term business success has added value to different industries including health, textile, steel, sports, food, hospitality for companies such as Adidas, BMW, Böhringer Ingelheim, Bayer-Schering, DOKA, ENGEL, Fischer Ski, Intercontinental Hotels Group, Internorm, Interspar, KABA, Kaspersky Lab, KPMG, Lenzing, MIBA, Pfitzer, Raiffeisen Banking Group, RHI, Salinen, Semperit, United States Department, VOEST, Zorlu.

As senior partner at Trout & Partners he has worked closely with Jack Trout from 2001 until he passed away in 2017. Together with Jack Trout he co-authored three books. His start-up guide is a bestselling book in German speaking countries. His pragmatic approach makes him a welcome lecturer at Universities and Business Schools.