identify the potential of markets, communicate their value proposition and create their positioning through strategic differentiation and internal process alignment

What is differentiation?

It is the unique value that your company and brands bring to the market supported by technological, operational and social capabilities to generate a competitive advantage

What is positioning?

It is that difference your company can provide to positively influence customers to prefer your products or services over the competition

How does differentiation consolidate positioning?

At T&P differentiation is the result of an intelligence process that understands the entire company to find the purpose, the unique value of your business and brands, to structure the strategy that positions your offer as relevant and competitive in the market

Services

• Positioning (focus) concept and strategy for B2B and B2C

• Go-to-market strategy and execution

• Alignment of business priorities, brand strategy and digital presence to new strategy

• Market demand and competition analysis

• Directioning services specific for start-ups

• Business health check-up (relevant for investors)